Candy Scharf is the Director of Central Marketing Operations who works in Quarto’s Minneapolis office.
Where are you from and how did you end up at Quarto?
I joined a publisher called Cy DeCosse in 1996; home of the SINGER Sewing Reference library, the Black & Decker home improvement library along with the best microwave cookbooks - remember when the microwave was new?! - which eventually became Creative Publishing international. CPi was then purchased by Rockport Publishers in 2004 and then Rockport Publishers got bought by Quarto in X. So I have been around for 21 years, where did the time go?!
What do you do at Quarto?
Me and my team manage the day-to-day needs of the sales and marketing teams. Events and trade shows, ads, catalogs, flyers, displays, postcards, posters, graphics…we do it all! We are primarily based in the Quarto Minneapolis office but what we do involves a lot of travel.
What’s a typical day for you?
Every day and every minute is different… I guess that’s what I love about my job. One second I’m working on our stand for the Bologna Book Fair and the next I’m editing text for a catalog or offering design direction for an advertisement.
Which new projects are you working on at the moment?
Projects currently on my desk: follow-up from Frankfurt Book Fair, stand designs for the upcoming Book Fairs in Bologna, London and New York as well as the American Library Association trade show, paperwork for the Nuremberg Toy Fair, and first rounds of designs for the next spring 2018 Children’s catalog, Oh, and a few flyers that I’ve been asked to review because we are also the branding police!
What’s the most valuable thing you’ve learned from working at Quarto?
My biggest learning is that communication is the key to success. There are so many moving parts to any project and sitting in your own little bubble won’t get you anywhere… You need to move around, find out what others are doing, and communicate - whether it be by phone, email, text and I love Skype, it’s so fun to know who you are talking to!
Which skills do you need to work as Director, Central Marketing Operations?
You need to be very organized and able to multitask and prioritize, as you’re always juggling multiple projects. You also need to be a good listener
What advice would you give someone who wants to apply for a role at Quarto?
Only apply if you are willing to learn something new every day and willing to seek new challenges. It’s an ever-changing industry!
What’s your favorite place in Minneapolis?
In winter, I love to go ice fishing…in the middle of a frozen lake…
What is your favourite Quarto book?
The Design of Dissent by Milton Glaser & Mirko Ilic, published by Rockport.
What would you do If you weren’t working in book publishing?
I’d own a coffee and wine bar with a yarn & craft shop.
Behind the scenes
The Quarto Group launches new imprint, White Lion Publishing
11 January 2018
Four books on the NCTE list of notable poetry books
20 December 2017