An essential sourcebook of prints from a key fashion decade.
The 1950s was the decade when an analytical approach to design, with a lightness and freshness, combined with whimsical imagery and idiosyncratic subject matter. Showcasing hundreds of print designs, this book celebrates the heyday of postwar fashion design.
From Lucienne Day and Robert Stewart to Maija Isola of Marimekko, the designs and influences of the print icons of the time are all covered. In addition to finished prints, the book contains exclusive illustrations and original artworks.
The major themes of the period are explored, including: narrative and novelty; abstraction, exploring the distorted and attenuated forms used in print; artistic licence and the influence of contemporary art on fashion print; and finally kinetic prints that capture the influence of the era’s ‘mobiles, doodles and spasms’. Each short chapter introduction is followed by a range of illustrations with captions to give provenance and relevance, making this a unique sourcebook for contemporary designers and students.
MARNIE FOGG is a fashion expert, lecturer, media consultant, and author whose extensive experience of the fashion industry means that she is uniquely placed to access original and exclusive information. She has interviewed contemporary designers the world over and is also the best-selling author of Boutique: A ‘60s Cultural Phenomenon (2003); Print in Fashion: Design and Development in Fashion Textiles (2005); and Couture Interiors: Living with Fashion (2007).