Marketing Copywriter & Insights

The Old Brewery, United Kingdom

Position Purpose

Work in partnership with Editors and Marketers to refine descriptive copy, including book description, author bio, key selling points, BIC/BISAC/THEMA codes, and keywords for all UK titles as part of the book's publishing strategy. Will continue to update copy on all titles as new information is available.

Conduct A/B testing where appropriate to refine our approach and report on the effectiveness of changes made using sales data via Nielsen or internal systems.

Should be a team player and demonstrate skill with excellent copywriting, SEO, organization, attention to detail and communication. 

Key Results Areas

 

  1. A.     Work with Editors and Marketers to craft compelling copy for each new frontlist title, utilising metadata best practices to maximise title discoverability. 
    1. Help craft book copy information, including catalogue and online descriptions, author bios, key selling points, and relevant keywords.
    2. Outsource and manage freelance copywriters to write copy for titles as needed. 
    3. Organise workload for efficient time-management – schedule, track and oversee the development of copy, and manage freelance copywriters to ensure deadlines are met.          
    4. Ensure quality and accuracy of copy through careful proofreading, including freelance copywriters copy.

 

  1. B.     Update relevant copy for backlist titles, utilising metadata best practices to maximise title discoverability. 
    1. Add endorsements, quotes, and reviews to the title as they come in.
    2. Update author bios with new information such as new books, awards, etc., as they become available.          
    3. Review Amazon reviews and add relevant keywords and adjust copy description accordingly.
    4. Add trending keywords to appropriate backlist titles – could include new trends (i.e., hygge), as well as movie-tie ins.   
    5. Ensure quality and accuracy of copy through careful proofreading.

 

Position Specifications

 A.               Minimum Skills, Knowledge & Abilities

 Required

  • Superior written communication skills, with the ability to write persuasive copy for multiple audiences with a high degree of accuracy.
  • Proven ability to work independently as well as partner with others and work well within a team.
  • Strong organisational and time management skills with the ability to adhere to multiple deadlines.
  • Strong negotiation skills and able to recruit and manage freelance copywriters.
  • Willingness to learn and adapt as job and/or organisation changes.
  • Understanding of and appreciation for enthusiasts and enthusiast publishing.
  • Computer skills, including familiarity with spreadsheets, word processing, and desktop publishing programs.

 

  1. B.               Education and Experience

Required

  • Bachelor's degree, preferably in marketing, communication, or business.
  • Minimum of three years copywriting experience in advertising, direct marketing, promotion, or publishing.

Please send you CV and covering letter to kate.essam@quarto.com

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