Introducing The School of Visual Arts (SVA) Masters in Branding book series from Rockport Publishers!

This new series offers an in-depth exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the Masters in Branding program at the School of Visual Arts in New York. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. 

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

In A History of Brands, explore the rich history of the world’s most iconic brands and discover the secrets behind their lasting impact. Available for preorder at Amazon, Barnes & Noble, Books-a-Million, Bookshop, and more.

The History of Branded Objects is a thought-provoking guide that explores the psychology behind consumer attachment to branded objects, ideal for marketing professionals, branding experts, and anyone interested in understanding brand influence. Available for preorder at Amazon, Barnes & Noble, Books-a-Million, Bookshop, and more.

In Brands in the Age of AI, explore how AI reshapes branding, enabling personalized consumer experiences and data-driven strategies while addressing challenges in a rapidly evolving landscape. Available to preorder in spring of 2025.

Learn more about the Masters in Branding program at SVA.