Quarto launches BUILD+BECOME: a brand designed to make readers think

08 Feb 2018

The Quarto Group is launching an innovative new brand, BUILD+BECOME, as it continues to expand its trade publishing portfolio.

BUILD+BECOME will offer an inspiring range of books, digital content and events designed to make you think differently and to reflect the way consumers increasingly download information in bitesize form, from infographics to podcasts.

The brand will be launched with the publication of the BUILD+BECOME book series, in May 2018. The carefully curated books within the series, priced £12.99, will address hot topics, ranging from technology and politics to philosophy and sociology, with a view to helping readers build their understanding of our changing world. The topics are chosen for their relevance – from the way driverless cars will impact our daily lives to what your face shape says about you and whether we should still get married in the 21st century – and are written by experts who have access to the most up-to-date studies and research on any given subject.

The first four BUILD+BECOME titles are:

  • Read People: Understand Behaviour. Expertly Communicate by award-winning medical and science writer Rita Carter;
  • Think Differently: Open Your Mind. Philosophy for Modern Life by the Royal Institute of Philosophy's Adam Ferner;
  • Being Creative: Be Inspired. Unlock Your Originality by creativity consultant Michael Atavar;
  • Get Technology: Be in the Know. Upgrade Your Future by Associate Editor of TechRadar, Gerald Lynch.

What makes the books unique is their format, structure and approach: each BUILD+BECOME title will take one area of modern living and break it down into a series of 20 accessible but thought-provoking lessons, so readers can build and apply knowledge to their day-to-day lives. Visually-led, with stunning graphics, these books deliver bitesize learnings that can be easily and immediately put into practice.

Adam Ferner, author of Think Differently: Open Your Mind. Philosophy for Modern Life, says:"Life is puzzling... and come to think of it, death's pretty puzzling too. Philosophy won't help you resolve these puzzles – no one can help you with that – but it will help you get puzzled in a useful way. It's great to be part of this innovative new series – of handbooks, as I see them, for living a better informed and more engaged life. I hope my own, Think Differently, will aid readers in appreciating the richness of philosophy, and the importance of embracing questions that don't have hard and fast answers."

Kerry Enzor, Publisher, says:"Each title in the BUILD+BECOME series will be provocative but accessible, taking theories off the page into real-world understanding. Rather than textbook-like tomes that require hours of study, they reflect the way we digest so much of our information today: in graphic, bite-size form. Much like a podcast, readers can dip in and out – ensuring that the experience will be as enjoyable as it is informative – making them perfect for time-poor individuals looking to dip a toe into a new subject. This is the start of a really exciting new knowledge brand, and will continue the expansion of The Quarto Group's publishing into the Smart Thinking market."

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